WHO WE ARE
THE SUCCESS BEHIND THE 'DUPREE PROCESS' LIES IN
THE COLLECTIVE EXPERTISE WITHIN DUPREE.
We’re a proactive, dynamic and passionate team of marketing experts. Since Dupree International’s inception in 2001, we’ve worked with over 50 companies to discover and define the ‘authentic identity’ of their brands.
From emerging brands through to internationally recognised products and services, we work closely with key business stakeholders, taking time to understand and craft out effective brand strategies that are harmoniously built into the architecture of the business. It is this ideology of an ‘inclusive journey’ between your business and Dupree International that accurately delivers the ‘authentic identity’ leading to a clear, rational strategy.
As a truly integrated agency that works across multiple sectors, we are able to develop messaging that’s cohesive, targeted and relevant for all marketing platforms. Our refined process allows us to build a unique brand story, regardless of challenge, channel or consumer.
TERMINOLOGY:
INCLUSIVE JOURNEY
The collaborative exercise between your business and Dupree International to help deliver the ‘Dupree process’.
DUPREE PROCESS
The intelligent mechanism that leads to authentic identity and clear, rational strategy.
AUTHENTIC IDENTITY
A business and brand’s ‘true nature’ or ‘beliefs’ that helps ‘distinguish’ and ‘identify’ them.
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