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Our chance to share with you all things 'Dupree'.

Less is More: The Art of Minimalistic Advertising

Minimalism, which began as an art movement in the USA in the 1960s, is now utilised in the lifestyles of an increasing number of people...

The Power of Emotion and Perception in Marketing – De Beers

De Beers Group is an international corporation specialising in the mining, exploitation, and retail of diamonds. Founded in 1888 by Cecil...

Most Memorable TV Ads from the team at Dupree International

Corey – Nike: Take it to the next level (Euro 2008) How do you take a football advert to the next level? Give Guy Ritchie 3 minutes to...

How to Choose a Font for your Brand

When choosing a font for your brand you will want to take a look at the elements you want to express in your brand - is it playful, clever,

The Power of Colour: What colours mean in branding

Your brand colours should be reflected throughout your whole company. If you're consistent your brand will become more recognisable by its c

Viral Marketing Example: Britain's Sexiest Cow

Viral marketing. Everybody seems to want it, but making a campaign go viral is much harder than you think. It requires out of the box...

Martin & Andy Discuss... Advertising

Our expert creative duo, Martin & Andy debate whether today's marketeers and creative agencies have started losing sight of the AIDA model?