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Crafting meaningful brands with a powerful, emotional impact.

With our blend of strategic thinking and creative excellence, we're here to supercharge your brand and tell your unique story.

Something special starts here.

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At Dupree International, we believe that successful branding goes beyond a pretty logo or catchy tagline.

 

It's about creating a holistic brand experience that resonates with your audience on a deeper level.

As a full-service branding agency, we specialize in helping businesses like yours unlock its full potential and stand out in today's competitive landscape. From strategy to design, we're here to drive meaningful connections with your audience.

 

We’re chosen by leading brands around the world through to start-ups.

The Dupree Process

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THE BREAKDOWN

1. DISCOVER

This phase involves gathering data on the market, target audience, competitors, and the current perception of the brand.

2.DEVELOP

Brand Audit:
Assessing the current state of the brand including its strengths, weaknesses, opportunities, and threats (SWOT analysis). This step helps identify areas for improvement and sets the foundation for the strategy.

 

Defining Brand Purpose and Values: Clarifying the brand's mission, vision, and values. This step establishes the guiding principles that will shape the brand's identity and behaviour.

3. COMMUNICATE

Brand Positioning:
Determining the unique value proposition of the brand and how it will be positioned relative to competitors in the minds of consumers. This involves identifying the brand's key differentiators and crafting a positioning statement that communicates its distinctiveness.

 

Brand Identity Development:
Creating visual and verbal elements that represent the brand, including the logo, colours, typography, tone of voice, and brand messaging. Consistency across these elements is crucial for building brand recognition and trust.

4. COMPREHEND

Planning:
Developing a roadmap for how the brand strategy will be executed across various touch-points including advertising, marketing campaigns, product packaging, customer service, and digital platforms.

 

Monitoring & Optimisation:
Continuously monitoring the market, consumer feedback, and brand performance metrics to assess the effectiveness of the strategy. Flexibility is key, and the brand strategy may need to be adjusted over time in response to changing market conditions or shifts in consumer preferences.

View some of our case studies

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Simon Howell,
RAGT Seeds Ltd

Delivering one of the best relaunches of a brand in UK agriculture that we've seen.

 

The feedback we have from our competitors about how they notice our brand and how they are threatened by our brand... imagine what that means to your clients and partners.

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Gordana Chuchurska,
United Development FZE

I was very impressed with Dupree International’s process. The attention to detail throughout the process was exactly what we needed and the outcome was positively beyond expectation.

 

We now have a strengthened brand with a competitive edge and a roadmap for success. I would recommend Dupree International to any company looking to put a stake in the ground for their sector or market.

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Mike Dineen,
Streamlight, Inc.

We were very impressed with the process Dupree took us through.

I would recommend Dupree to anyone that's looking for either a holistic marketing plan, or a partner that is managing your high level brand image, right down to the components of a marketing plan be it social media, PR, product launch, advertising etc.

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Rodrigo Crespo,
Eley Hawk Ltd

We have been working closely with Dupree International for many years and we have been impressed throughout every stage of the process.

 

Their experience and agility have been invaluable in enhancing the Eley Hawk brand and maximising our presence within the shooting market. I would recommend Dupree International to any business looking for branding and marketing.

  • How do you approach a branding project?
    We work closely with our clients when building their brands to build it as a collective. We understand that every brands requirements, vision and goals are unique. You can find more about our approach here.
  • How much does a branding project cost?
    No two projects are the same. Even though our process and principles are, sometimes more work is required in certain areas than others and it depends how far down the line you are with your brand – are we starting from scratch or evolving a well-established brand. Get in touch with us so that we can discuss your project in further detail so we can provide a formal quotation.
  • Who do you work with?
    Our process allows us to work with all kinds of businesses in different sectors and different countries. We have a wide range of clients from global leaders through to challenger brands and start-ups. We have worked with sporting, food & drink, logistics, defence, tech and agriculture brands, the list goes on and on. Get in touch and let’s explore your brand. You can see some more of the brands we work with in our portfolio here.

Whether you're a start-up looking to establish a strong brand presence or an established company seeking a brand refresh, we're here to help.

Our team of experienced branding experts are ready to collaborate with you every step of the way to ensure your brand strategy aligns with your business objectives and captures the essence of what makes your brand truly special.

 

Contact us today to schedule a free consultation and take the first step towards unlocking your brand's full potential.

Let's create something remarkable, together...

+44(0) 1780 757666

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