ELEMENT REPELLENT
Client location:
PUDONG, CHINA
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DexShell® produces socks, hats and gloves for outdoor workers, sports people and enthusiasts who wish to stay comfortable whatever the conditions. We worked with DexShell® to reposition the company and its brand to both trade and consumer audiences.
The Background
DexShell® approached us with a brief to differentiate its 'waterproof' clothing products from the competition.
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The Solution
We relaunched the brand as 'element repellent' - not just 100% waterproof, but 100% outdoor proof.
Advertising, photography, social media, European web hub, PR, iPad sales tool and exhibition stand soon followed once the marketing plan was formulated.
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We delivered:
• Strategic business direction
• Brand development and positioning
• Integrated campaign strategy and implementation
• Responsive consumer, trade and media hub website design and build
• Social media and PR campaigns.
