ELEMENT REPELLENT

Client location: 

PUDONG, CHINA   

DexShell® produces socks, hats and gloves for outdoor workers, sports people and enthusiasts who wish to stay comfortable whatever the conditions. We worked with DexShell® to reposition the company and its brand to both trade and consumer audiences. 

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The Background

DexShell® approached us with a brief to differentiate its 'waterproof' clothing products from the competition. 

The Solution

We relaunched the brand as 'element repellent' - not just 100% waterproof, but 100% outdoor proof.
Advertising, photography, social media, European web hub, PR, iPad sales tool and exhibition stand soon followed once the marketing plan was formulated.

We delivered: 

• Strategic business direction 

• Brand development and positioning 

• Integrated campaign strategy and implementation 

• Responsive consumer, trade and media hub website design and build 

• Social media and PR campaigns. 

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Dupree International
Glen House, 63 Glen Road,
Castle Bytham, Grantham, Lincolnshire
United Kingdom NG33 4RJ

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