ELEMENT REPELLENT

Dexshell.png

Client location: 

PUDONG, CHINA   

DexShell® produces socks, hats and gloves for outdoor workers, sports people and enthusiasts who wish to stay comfortable whatever the conditions. We worked with DexShell® to reposition the company and its brand to both trade and consumer audiences. 

press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
press to zoom
1/1

The Background

DexShell® approached us with a brief to differentiate its 'waterproof' clothing products from the competition. 

The Solution

We relaunched the brand as 'element repellent' - not just 100% waterproof, but 100% outdoor proof.
Advertising, photography, social media, European web hub, PR, iPad sales tool and exhibition stand soon followed once the marketing plan was formulated.

We delivered: 

• Strategic business direction 

• Brand development and positioning 

• Integrated campaign strategy and implementation 

• Responsive consumer, trade and media hub website design and build 

• Social media and PR campaigns. 

press to zoom
press to zoom
press to zoom
1/1