Branding for Startups: Strategy & Development
You are a start-up, you've got investment and you are ready to take on the world... Well, let's just hold that thought for a moment as you will need to develop a brand strategy to give you the best chance for success.
As you will know most startups fail. In fact, 20% of startups don't make it through the first year with 60% of startups failing within the first three years. With those kinds of statistics, you will want to invest in your brand at the start to give your business the best chance for success.
What is a Brand Strategy?
Brand strategy is a method, often in the form of a collective process with various exercises that helps define exactly who you are, what you are all about, how you want to be perceived, understanding your markets and audiences and figuring out what you want to achieve and how you are going to achieve it.
Ultimately, a good brand strategy will provide direction, which all future activity will stem from, be it marketing activity, internal communication, brand visuals, product design or other elements to your business.
A common mistake is that start-ups will think they have a brand, when in reality they have just got a logo and some fancy visuals, overlooking brand strategy and brand building.
Although we are a brand development agency and it may seem a bit biased of us to say this, but it is very important to let people outside your business help with your brand strategy. When you are so involved in a business, you become tunnel-visioned and find it hard to take a view from an outsiders perspective, even if you don't think you do.
We're a branding agency and let another agency develop our brand due to the importance of this.
Building your Startups Brand
Once your strategy is in place and you have a direction for your startups brand and you can start the creative and planning stages. Through our brand development process, we provide a creative roll-out, which shows you how your newly formed brand will be presented in a wide variety of different applications from POS, social media, advertising, website, among many others.
Uniqueness is massively important for brands, there can only be one "you". So it's vital at this stage to also have outsiders help you with the creative aspects following the direction from the strategy - ideally done by the same company that formed your strategy so that none of the direction is lost through hand-over.
So, now you have the run-down, why not give us a call and see how we can help build and develop your startup to provide the best platform for success: +44 (0)1780 757 666