Updated: Jun 16
To celebrate their 100th anniversary, we were tasked by Europe’s number one cereal breeder, RAGT Seeds Ltd, to design and build an exhibition stand for Cereals 2019, the UK’s largest arable farming event, to celebrate their 100th anniversary.
The stand wasn’t just any ordinary stand; it was a bespoke construction featuring a dome with a stunning internal 360° immersive video delving into the past, present and future of plant breeding and genetics. This head-turning element was complemented by printed boards showing a collection of RAGT Seeds’ historic wheat varieties dating back to 1842.
Involved in all areas of production including motion graphics, drone footage, stand build and print of all supporting collateral, the RAGT Seeds exhibition stand demonstrates the unique ‘Dupree’ process implemented to excel the plant breeder’s objectives. In addition to the physical elements of the exhibitions stand, we delivered LIVE social media strategy and content.
“It is always a pleasure to work with the team at Dupree International. They took the time to listen carefully to our requirements and returned with professional, creative and innovative ideas for the event. Our stand at the Cereals event this year really stood out and we received a lot of positive feedback; many saying they had not seen anything like it at the event before”- Chrissy Cottrell, RAGT Seeds UK Marketing Manager.
A couple of months later, we matched this immersive video experience with a 12ft video wall taking centre stage on their stand at LAMMA 2020. Being on in January, meant farmers had a lot more time to go to the show and interact with exhibitors.
This was also RAGT's debut at LAMMA so it was not only a prime opportunity to talk to their audience in a new, indoor setting but the chance for RAGT to showcase and talk about their products in a different way.
To ensure you stand out over and above your competitors at your next event, get in touch with us to see how we can help.
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