Break the Mould: London Based Agencies?
Are you currently using a London-based marketing agency? If yes, have you ever asked yourself the question as to why? Accounting for less than 1% of the UK's land, London is a staple hold in peoples minds when it comes to choosing an agency be it marketing, branding or digital, but it's surrounded by stereotype. The capital is of course a huge business hub and the talent is fantastic, but does this mean you should always choose a London agency?
Are London based agencies more expensive? The vast majority, yes.
Is the UK talent pool restricted to London? Absolutely not.
If there were two loaves of bread that had all the same properties and both tasted great, would you pay double, or even triple for one of the loaves? Probably not.
There is a massive stereotype that London is the best for everything, which is even reiterated on a global level. Just because you are outside of London does not mean you can not achieve the same quality, or if not better it.
Why London-based agencies?
There are of course reasons why people choose a London-based marketing agency. We're not posting to stop people choosing London-based agencies, just to open minds that there are many agencies doing amazing work outside of it.
Convenience
Convenience is one reason companies choose London-based agencies, as many companies have offices in London - it's easier to pop down to the agency to have a catch-up and a weekly review if you're based in the same location.
Unfamiliarity
On a global scale the UK can be quite confusing with all our counties, boroughs and shires - cities such as Lincoln, Leicester and Leeds also don't make international news as often as London does (If you're outside the UK, we do have cities that don't start with the letter L).
It makes sense that foreign companies choose London-based agencies, simply because it's much harder for them to find agencies based elsewhere in the UK.
If you're choosing your agency based on the fact you think London agencies are better, then this is where you're missing out and where the mould needs to be broken.