Martin & Andy Discuss... Advertising

Updated: Jun 30

Our expert creative duo, Martin & Andy debate whether today's marketeers and creative agencies have started losing sight of the AIDA model when it comes to advertising?


From looking at the psychology behind the creative process to navigating with a clear focus, they delve into the topic of selling the sizzle not the steak.


Watch the full video below:


Got a question for our creative team?

Get in touch via admin@dupreeinternational.com or call us on +44 (0)1780757666

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