• Wendy Ford

The Do’s & Don’ts of LinkedIn For Business

Updated: Sep 30, 2020

LinkedIn is the perfect place for businesses to be present but like all social media networks, there is a right way and a wrong way to be acting.

Do’s


Be Professional – always conduct yourself in a professional, respectful and appropriate manner.


Be Active – regularly post company updates, like, share and comment on relevant industry insights.


Be Relevant – ensure your post content is not only relevant but interesting and useful for your followers and connections.


Be Engaging – create engaging content by using pictures and videos and make sure you keep it varied.


Be Strategic – always carefully consider what your posts, ensure they meet your objective and plan your posts.


Be Analytical – analyse your metrics and keep track of how your posts perform.


Don’ts


Be Irrelevant – posting for the sake of posting and over posting


Be Insecure – keeping your platforms vulnerable with predictable passwords


Be Slow – responding to comments, queries and feedback slowly


Be Ignorant – ignoring or even deleting comments, queries and feedback


Be Irresponsible – not fully planning or tracking results for optimising future strategy


Be Rude – acting in a rude or unprofessional manner.



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