LinkedIn is the perfect place for businesses to be present but like all social media networks, there is a right way and a wrong way to be acting.
Do’s
Be Professional – always conduct yourself in a professional, respectful and appropriate manner.
Be Active – regularly post company updates, like, share and comment on relevant industry insights.
Be Relevant – ensure your post content is not only relevant but interesting and useful for your followers and connections.
Be Engaging – create engaging content by using pictures and videos and make sure you keep it varied.
Be Strategic – always carefully consider what your posts, ensure they meet your objective and plan your posts.
Be Analytical – analyse your metrics and keep track of how your posts perform.
Don’ts
Be Irrelevant – posting for the sake of posting and over posting
Be Insecure – keeping your platforms vulnerable with predictable passwords
Be Slow – responding to comments, queries and feedback slowly
Be Ignorant – ignoring or even deleting comments, queries and feedback
Be Irresponsible – not fully planning or tracking results for optimising future strategy
Be Rude – acting in a rude or unprofessional manner.
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