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What Is Social Listening and Why Should I Care?

Updated: Jul 6, 2020

So many businesses and brands are spending large budgets on marketing strategies and creative campaigns but they are not getting effective insights in return. Without analysis and without insights, there is nothing to drive and improve the marketing strategy and most of all to achieve financial viability.

This is where social listening comes into play.

So what is social listening?

To sum it up, social listening is the process of monitoring your brand’s social media channels for conversations and mentions of your brand regarding specific keywords, topics, phrases, competitors and industries. It is then analysing this real-time data and taking the insights you discover to capitalise on emerging opportunities and tackle obstacles.

What can social listening deliver and help with?

  1. Monitor industry and consumer sentiment to improve and manage your brand reputation

  2. Proactively respond to potential crisis situations and manage any crisis that occurs by taking prompt action

  3. Improve your content strategy by getting the right message to the right audience at the right time

  4. Get to know your audience better by understanding the needs, wants, dislikes and behaviours of your customer

  5. Customer service is officially online and 80% of consumers don’t tag a brand when mentioning them online so be there for the good, the bad and the funny

  6. Monitor your competitor strategies and anticipate their strategic direction

  7. Be at the helm of new emerging market trends, competitors and intelligence to help NPD and advancements

  8. Discover potential influencers and online communities you could partner with for increased brand awareness and engagement

  9. Improve the customer journey by seeing the key touch-points and decisions your consumers are taking in

  10. Evaluate your digital campaign and optimise the strategy and its performance

Social listening is a key element of any integrated marketing campaign and a key factor in the successful execution of social media marketing whether the objective is building brand awareness, delivering web traffic or making sales.

Regardless of challenge or channels, Dupree International excel at changing a consumer’s perception and understanding by constructively examining and questioning. For a conversation to learn more about how we can help your business grow through social media, get in touch with our PR & Social Media Manager, Wendy.

+44 (0)1780 757666

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