Blog

Dupree International

Aug 1 15:24 . 4 min(s)

Let’s Cultivate Success Together

The agricultural industry is constantly evolving. From fluctuating weather patterns and technological advancements to consumer demands for sustainability and transparency, farmers today face a unique ...

---

22 views | 0 comment(s)

Like

Dupree International

Aug 1 15:13 . 4 min(s)

Why a Marketing Agency Might Be Your Secret Weapon

Building a strong brand presence requires a strategic marketing approach. When you're faced with a crucial decision whether you hire a marketing manager or outsource to a marketing agency you understa...

---

13 views | 0 comment(s)

Like

Dupree International

Aug 1 15:04 . 6 min(s)

Why invest in marketing in the Defence, Aerospace and Security Industries?

The Defence, Aerospace and Security (DAS) Industry is at the forefront of public interest due to ongoing global escalations. Numerous governments, particularly those within NATO domains are increasing...

---

14 views | 0 comment(s)

Like

Dupree International

Aug 1 14:58 . 5 min(s)

Sell the Dream Not Your Product

Believe it or not 69% of millennials state fear of missing out (FOMO) as a key driver in their motivation to purchase a product or service, with 60% purchasing it within 24 hours of their first intera...

---

19 views | 0 comment(s)

Like

Dupree International

Aug 1 14:52 . 4 min(s)

FinTech Branding: 5 Key Components to Build a Successful FinTech Brand

 The FinTech (Financial Technology) market is extremely competitive with a constant stream of new start-ups and some of the biggest companies in the world. Due to this, your FinTech brand will ne...

---

23 views | 0 comment(s)

Like

Dupree International

Aug 1 14:43 . 5 min(s)

Gaining global relevance

How a strategic branding management can break down borders. A few years ago we had the experience of taking on the marketing for an International hunting clothing client, with the brief of increa...

---

11 views | 0 comment(s)

Like

Dupree International

Aug 1 14:27 . 4 min(s)

Is your brand battle ready?

 History has shown that forming a clear strategy with finely-tuned tactics will usually win the day. Obvious, you might say but why haven’t we all learnt lessons from the past?  Back in...

---

11 views | 0 comment(s)

Like

Dupree International

Aug 1 14:17 . 4 min(s)

Print Advertising Secrets - Good Ads vs Bad Ads

On page advertising offers a great vehicle for promoting a brand if used correctly, but many get it wrong. I’m not entirely sure what’s caused a decline in proper branding adverts making it to pr...

---

42 views | 0 comment(s)

Like

Dupree International

Apr 14 21:13 . 3 min(s)

Stands or booths?… you need some clarity.

Your exhibition space is booked, but already there’s confusion! Here we bring clarity to this and much more.   If you’re planning to exhibit at a trade event, there’s often plenty of ...

---

34 views | 1 comment(s)

Like

Dupree International

Apr 14 20:56 . 3 min(s)

When to Join the Hype

For some of you reading this, TikTok is still a buzzword that you've heard thrown around by the younger members of staff at your organisation for a couple of years now, however, with the app’s pop...

---

24 views | 0 comment(s)

Like

Dupree International

Apr 14 20:04 . 3 min(s)

The Power of Emotion and Perception in Marketing – De Beers

De Beers Group is an international corporation specialising in the mining, exploitation, and retail of diamonds. Founded in 1888 by Cecil Rhodes, the company now generates revenues of over $6 billion,...

---

63 views | 1 comment(s)

Like

Dupree International

Apr 14 18:16 . 3 min(s)

Top 5 Billboard Adverts of 2022

A decade ago, billboards were seen as outdated and a thing of the past with online marketing seemingly taking over. However, the online marketing boom has had the opposite reaction to billboards, maki...

---

32 views | 0 comment(s)

Like

Dupree International

Apr 14 18:04 . 3 min(s)

CASE STUDY: Farmers Weekly Campaign for RAGT Seeds

The agriculture market can be tough, sometimes slow-moving, but through our many years of experience in the agri-market, we are helping innovate and drive the industry through brand development and ma...

---

19 views | 0 comment(s)

Like

Dupree International

Apr 14 17:48 . 2 min(s)

Branding for Startups: Strategy & Development

You are a start-up, you've got investment and you are ready to take on the world... Well, let's just hold that thought for a moment as you will need to develop a brand strategy to give you the best ch...

---

17 views | 0 comment(s)

Like

Dupree International

Apr 14 16:53 . 3 min(s)

A recipe for a brand

As a brand development agency, we find that sometimes it can be difficult to understand how important brand development is and that it isn't just about fancy logos and colours. We find all too oft...

---

26 views | 0 comment(s)

Like

Dupree International

Apr 14 16:42 . 3 min(s)

Advertising: Negative Space is Positive

Using negative space to your advantage in advertising is not only clever, but can provide a more impactful message and story to the viewer. In this post, we take a look at what exactly negative sp...

---

28 views | 0 comment(s)

Like

Dupree International

Apr 14 16:13 . 4 min(s)

Choosing the right celebrity for your Brand

So you have made the choice to get a celebrity involved with your brand to boost sales, increase your following and your brand awareness. That's great, but which celebrity are you going to choose ...

---

14 views | 0 comment(s)

Like

Dupree International

Apr 14 16:00 . 4 min(s)

How Important is a Strapline?

I've noticed many start-ups and businesses do not use a strapline for their brand, but I cannot stress how important it is for your brand to have a strapline - no matter what sector you fall in, w...

---

31 views | 0 comment(s)

Like

Dupree International

Apr 14 15:40 . 3 min(s)

Viral Marketing Example: Britain's Sexiest Cow

Viral marketing. Everybody seems to want it, but making a campaign go viral is much harder than you think. It requires out of the box thinking, social engineering, a great understanding of behavio...

---

26 views | 0 comment(s)

Like

Dupree International

Apr 14 15:22 . 5 min(s)

How to: Search Engine Optimisation for Blog Posts

  If you're writing regular content for your blog, you will want to make it all worthwhile by optimising your blog posts, articles and content for SEO. Now, you don't need to optimise A...

---

9 views | 0 comment(s)

Like

Dupree International

Apr 14 14:59 . 4 min(s)

International Marketing & Brand Strategy

Taking your brand (no matter how established it is in the US) into European and other international markets will require a solid and well-thought-out international marketing and brand strategy. You...

---

8 views | 0 comment(s)

Like

Dupree International

Apr 14 14:56 . 3 min(s)

Reduce subjectivity through core values

Here at Dupree, we have a brand development process that we refer to as ‘an inclusive journey’ that helps us to clarify a brand narrative for customers - that unique, authentic, and irresistible story...

---

10 views | 0 comment(s)

Like

Dupree International

Apr 14 14:43 . 3 min(s)

Proud to be more than just your agency

Our clients are our lifeblood and we pride ourselves on being so much more than branding and marketing specialists. One of our greatest strengths is our understanding of people, both in terms o...

---

11 views | 0 comment(s)

Like

Dupree International

Apr 11 16:01 . 3 min(s)

5 Pillars of Influencer Marketing

“Influencers” was the buzz word of marketing in 2019 and still remains part of an effective marketing strategy today. Despite it being considered a mainstream marketing tactic, people still ask us ‘wh...

---

12 views | 0 comment(s)

Like

Dupree International

Apr 11 15:49 . 3 min(s)

Thomas Quinn Re-Brand

The re-brand of Thomas Quinn was particularly satisfying for the Dupree Team, largely because we felt indebted to them for the great service that we receive for them, and we wanted to see them benefit...

---

13 views | 0 comment(s)

Like

Dupree International

Apr 11 15:42 . 2 min(s)

What Is Social Listening and Why Should I Care?

So many businesses and brands are spending large budgets on marketing strategies and creative campaigns but they are not getting effective insights in return. Without analysis and without insights, th...

---

12 views | 0 comment(s)

Like

Dupree International

Apr 11 15:15 . 4 min(s)

An intelligent brand strategy process that removes irrational subjectivity

From the design of a logo to the messaging, font and colours used, it's difficult for many not to view the outputs of a brand strategy subjectively. However, our unique 'Dupree Process' which was c...

---

9 views | 0 comment(s)

Like

Dupree International

Apr 5 14:24 . 2 min(s)

What is a brand strategy and why do I need one?

Building a brand strategy is about creating the foundations for your business to ensure its strength and growth for the future. It’s not about creating a pretty logo and a brand book that sits in a dr...

---

7 views | 0 comment(s)

Like