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Client location: 


Daniel Technologies supplies professionals and companies in the "green and blue" industry with reliable branded products offering great purchasing confidence with the support of Daniel Technologies' credible experience and specialist knowledge.

Daniel Technologies sought help with international growth outside of Ireland and the United Kingdom and increased awareness throughout Europe and the rest of the world.

Once we identified the strengths, weaknesses, opportunities and threats, we worked with them to develop the brand to change perceptions of Daniel Technologies in these new markets for maximum growth.




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The Background

Daniel Technologies is a supplier of very reliable equipment to the armed forces and law enforcement whilst having a wealth of knowledge and experience in the industry as a whole through to detailed specification of products.

Daniel Technologies current brand did not connect with all their target markets and audiences effectively, thus restricting sales and growth.

The Solution

Go through a strategic brand development process. Starting with a brand strategy day with the Daniel Technologies team, we harnessed the knowledge, experience and aspirations of the business and with our international experience developed the look and feel of the brand including proposition, tone of voice, messaging and strapline.

We then executed the new brand strategy through the relevant marketing tactics defined in the strategy day.

We delivered: 

• Strategic business direction 

• Brand development and positioning 

• Integrated campaign strategy and implementation 

• Strategic above and below the line creative 

• Advertising creative 

• Art direction and photography 

• Video Production

• Responsive and adaptive website 

• Social media and PR campaigns 

• Copywriting

• Event management

• Stand design and build

• Drupal website development

• Drupal Website SEO

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